A New Internet Home for the Weavers Guild of Minnesota
Morgen Ruff
MCAD MA in Graphic & Web Design
Fall 2025
A robust digital and physical presence for the Minneapolis-based Weavers Guild of Minnesota, encapsulating web, print, and in-person materials to create an engaging and welcoming overall brand and experience.
The Weavers Guild of Minnesota (WGM), a nonprofit organization based in Minneapolis and founded in 1940 by textile weaver and artist Hilma Berglund, occupies am unique place within the art/craft landscape in the US. Offering robust, year-round classes & workshops on many handmade textile weaving, spinning, and dyeing methods, WGM is a critical lifeline in the fight against industrial textile processes and consumption patterns that play a large part in advancing climate crisis.
The problem: WGM has a currently lackluster web presence. Designed and developed in the mid-2010s, the Wordpress-based site serves its purpose of communicating basic information about WGM, but doesn’t do much to inspire its audience, rather focusing on utilitarian content. WGM needs to put its best foot forward in its communications to continue playing its vital role for another 85 years. I’m inspired by like-minded organizations, e.g. the American Swedish Institute, Penland School of Craft, and Wildcraft Studio School.
Intent & Process
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Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.
Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.
Process Images FPO