Homepage Mockup + Branding Direction (WIP)
Weavers Guild of Minnesota, Brand & Website Redesign/Refresh
A robust digital and physical presence for the Weavers Guild of Minnesota, encapsulating web, print, and in-person materials to create an engaging and welcoming overall brand and experience.
The Weavers Guild of Minnesota (WGM), a nonprofit organization based in Minneapolis and founded in 1940 by textile weaver and artist Hilma Berglund, occupies am unique place within the art/craft landscape in the US. Offering robust, year-round classes & workshops on many handmade textile weaving, spinning, and dyeing methods, WGM is a critical lifeline in the fight against industrial textile processes and consumption patterns that play a large part in advancing climate crisis.
The problem: WGM has a currently lackluster web presence. Designed and developed in the mid-2010s, the Wordpress-based site serves its purpose of communicating basic information about WGM, but doesn’t do much to inspire its audience, rather focusing on utilitarian content. WGM needs to put its best foot forward in its communications to continue playing its vital role for another 85 years. I’m inspired by like-minded organizations, e.g. the American Swedish Institute, Penland School of Craft, and Wildcraft Studio School.
Weekly Updates
Week 4 (Sept. 15–21): Prototype Progress
Updated Sept. 21
Week 3 (Sept. 8–14): Proof of Concept
Updated Sept. 17
Lo-Fi Wireframes (Desktop)
Initial Color & Typography (Work-in-Progress)
Week 2 (Sept. 1–7): Prototype Proposal
Updated Sept. 6
Todo/Punch List - Prototype
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Make final color palette updates, using natural dye colors (by Fri 9/19, 1 hour) -
Add one more "display" typeface for social/special use (by Fri 9/19, 1 hour) -
Finish lo-fi wireframes in Figma (by Sat 9/20, 4–6 hours), this is basically done, not every single page made, but enough to give an idea & direction for feedback - Hi-fi Figma prototype pages, with content, color, typography (by Tues 9/23, 10–15 hours) - pages include: homepage, visit, about, news & events, giving, membership, my account, interest group information, help, learn, upcoming classes, policies, library, shop, affiliate shop, classifieds
- Hi-fi prototype pages - interactions (by Wed 9/24, 2 hours)
- Reach out to target audience users (x3) for directed feedback (by Wed 9/24, 1 hour)
Research Archive
